Who are we ?
If you go back to the very beginning of theme parks and visitor’s attractions in mid 50’s you will find an interesting word – imagineering. That can simply describe our business. This word cannot be found in the dictionary . It contains both a noun and a verb. To imagineer. To be an imagineer. Imagineering is pure Walt Disney’s word. With the rapid development of the leisure industry a group of people appeared whose profession combines both “imagination” and “engineering”.
An industry riddle describing people like us:
Question: How many Imagineers are needed to change a light bulb? Answer: Does it have to be a light bulb?
Next clue for better understanding our lifestyle is a television advertisement created in 1997 by Steve Jobs: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward”
If you would like to have a new attraction, create or hire an exhibition, change the scape of your park, welcome to our world!
The Imagineer & Storyman